MTN Subscribers to Use Jumia for Free
Jumia has launched its free internet service in partnership with MTN, in order to reduce data costs and boost e-Commerce in Nigeria. This means that it will charge users of its mobile network for the data they consume while using Jumia app.
The greatest barrier to extending internet mobile access in Africa is the cost of data. In Lagos, one gigabyte of data on mobile networks – the only means of accessing the internet for most – is about $12(N2400). With this in mind, Jumia has been rolling out initiatives to bring down the cost of connectivity to provide people with full access to online shopping through jumia.com without data charges, said Nicolas Martin, CEO Jumia Nigeria.
We are proud of this new partnership with MTN that will lead to an increasing value for our customers. We believe that a better internet access, and even more mobile, will foster economic development for both small businesses and Africa as a whole, he added.