How To Succeed With Your Own Self-Publishing Instructional eBook Business (1)
Unbeknownst to many, the commercial self-help (aka instructional) eBook publishing community has been in existence since the mid to late ‘90s. Back then, the idea to create and sell self help material in the form of eBooks was a foreign concept to many experts in the world of publishing, and even the expanding community of self-help readers. In truth, to the general public, the self-help eBook publishing ‘industry’ (if it could have been called that at the time) was veritably obscure. However, despite its obscurity that little regarded ‘industry’ helped many pioneer eBook authors and ebook marketers make their living (and some their fortunes) simply selling those arcane self-published eBooks, sometimes to the tune of thousands, and even millions of dollars. The best part for those pioneer self-published self-help eBook authors and marketers was that they could enjoy the unprecedented benefits they did, simply by recording and selling their knowledge using only their computers and cheap internet access. In fact this was a business model which often times called for very little in terms of cash and other investments, and yet would relatively easily generate incomes that comfortably sustained or dramatically enriched the very daring ebook authors and marketers who helped to open the world’s eyes to the com- mercial success possible with electronic publishing on small, medium and large scales. In truth, this business model remains just as accessible and profitable (perhaps even more so) today.
In the past, for those who recorded profits as self-published eBook authors and marketers, their new found lifestyles were second to few others they had previously experienced. The mere fact that these obscure self- publishers could sit in their homes or offices, open up their computers, record their knowledge, upload their material to the world wide web for what was regarded as pocket change even back then, and then ultimately make a killing financially was not only appealing, but a dream come true for many who could not (or chose not to) make their living via any of the more traditional means of employment. I know all of the latter to be true because I was once one of those obscure but successful self-published eBook authors, and while I did not earn millions of dollars myself, I did enjoy a fairly robust income from sales of my numerous e- books. Fast forward to today and the opportunities avail- able to you to become a successful self-published author or eBook marketer have been blown wide open thanks in no small part to the launch of Amazon’s Kindle ebook reader, plus the introduction of a host of similar eBook readers including Apple’s iBook available as a free app for the iPad, thanks in large part to the fast paced adop- tion of tablet computers, eBook publishing has at last begun to be seen as the serious money making venture it really is. Here is how to profit from the eBook revolution In 8 simple Step[list style=”5″] [li]Write Your eBook Quickly & Effortlessly Firstly I need to ask you a question… What do you really think makes a good self-help eBook? I know, that is eBook publishing 101, but just bear with me because the answer to the latter question is vital to your success with this strategy… OK, so what makes a good self help eBook? Well, the answer is really simple. A good self-help ebook is simply a collection of good articles expanded to reveal more details than brief 250 word – 500 free articles you find easily any- where. It is really that simple. The sad fact is if you think of writing an eBook as though you were writing a novel, you would probably spend months or years trying to finish it because instead of writing technically to benefit your readers (the way you would do with an instruction based article), you would try to add style and pizazz, and frankly many people are simply not that good at writing and will inevitably fail using that approach. However, let me ask you this… If you own a blog (as most people do these days in one form or another) how difficult is it to write a simple instructional blog post? The truth is that more often than not, when you have an idea for something you want to share, you simply hit “New Post”, type in a Title and start writing your post. Right? And because you are writing to what you consider to be a familiar audience interested in get- ting more details about what your title promises you simply TYPE, TYPE, TYPE! Right? You get the most important thoughts down, you hit “Preview Post”, you edit where necessary, and then you hit “Submit Post” to publish your thoughts. That is how the majority of even the best bloggers out there do it, and the good news for you is that that is the same way you would write an instructional or self- help eBook, except you would add more details (if necessary), and you would write more than one “good post” and then combine everything you have written to make your eBook. If you write 2-3 “posts” in one day, and each post contains 500 words, and you write diligently for 7 days, you would have enough material for a good eBook of anywhere from about 10,000 words and roughly 33 pages (which is a good size for your average self- help e-book). Once complete, you can then re-read, edit, and publish in say PDF or as a Kindle book.[/li] [li]How To Get Reviews & Testimonials For Your New eBook. This is where an easily accessible good- sized network of friends, acquaintances and work contacts on Facebook, LinkedIn, Twitter, Blackberry, Whatsapp, E-mail and text message will come in very handy. Simply ask your contacts for non-biased reviews of your new eBook you will almost always get a good response. Depending on the number of contacts you have and the kind of response you expect to get, you can even limit the number of review copies you offer to your contacts between 15 and 20. This will ensure you do not end up simply giving your eBook to dozens of people free of charge. After all, you want to still be able to sell it and make a generous return on your investment. So, be sure to limit your review cop- ies to only a handful of serious people you are sure will do as they promise and actually read your eBook and send you a good unbiased review (usually within 3 days to a week of downloading it). [/li] [li]Have A Professional eBook Cover Designed While folks are reviewing your work, get busy outsourcing the design of a professional eB-ook cover. You can get ideas for great eBook covers by browsing the web for eBooks on topics similar to yours. You can also visit www.amazon.com to try to get ideas from existing books and eBooks that have already caught the public’s atten- tion. Rather than worry about de- signing your ebook cover, visit www.elance.com to outsource the job to a competent eBook cover designer or do a google search for “qual- ity e-cover designs”. You should bud- get Between (N5000 – N35,000) for a good eCover design that will usually be ready within 24 – 72 hours depending on who you hire. [/li] [li]Write An Effective Direct Respoonse Sales Letter To Sell Your eBook Once you are done deploying the e- book cover design project, you can get started writing a direct response sales letter to sell your eBook (there are some sales letter writing software programs that are good enough to give you a good start or template or if you prefer you can write the letter from scratch yourself). Again, think of writing your sales letter as though you were making an informative blog post that others would love to read. Your letter can be 1,000 – 2,500 words or even less as long as the right information is communicated. While you are getting ready to write your sales letter, it is a good time to see what the reviewers are saying, follow up with them if you have not heard from them in about 48 – 72 hours from when they got a hold of your eBook. Whatever the responses you get, simply put them in 3 categories… Category 1: Useful as a web site/sales letter third party testimonial/review Category 2: Useful as constructive advice for immediate or future updates Category 3: Not useful, and thus should just be filed away or thrown in the digital bin. If you gave out say 15 copies of your eBook, you can expect at least a 3rd to be in Category 1 as long as your eBook is a good one. Be happy with that and then simply edit them for typos and grammar. Once they are ready to be shared publicly, go ahead and add them to your sales letter. [/li] [li] Get A Sales Page (or Mini-Site) Designed Next, you’ll need to design a web page (aka mini-site) where your sales letter will be placed so that your prospects can access it from anywhere in the world. While you can simply grab any web page editor or open up notepad if you know HTML and design a simple table with a colour scheme that goes with your eBook cover, you are likely to actually get this part of your project also designed by your e-cover designer. Some e-cover designers will offer you a package deal that will include several sizes of your e-book cover, a sales page, and a few other extras such as static or dynamic me- dia banner ads to help with advertising your new eBook. Once your mini-site is ready, go ahead to add your sales letter to the new design along with your new eBook cover. Now your eBook and eBook cover is also ready, your letter is ready. Take another 15 – 30 minutes to build a simple download page this is where buyers of your eBook will be sent to so that they can download their copy of your eBook. All you need on the download page is really a simple “Thank you for your purchase” message, instructions todownload your eBook, and a link to download your e-book. Once you are done with all of the above, go ahead and upload your new mini- site and letter to your web host (if you do not already have a web host subscription, you can get one by searching for “reliable web hosting company” online and purchasing a monthly or annual subscription.[/li] [/list]